An Overview of SAP Commerce Cloud Capabilities

Lynn Martelli
Lynn Martelli February 27, 2024
Updated 2024/02/27 at 3:44 PM
An Overview of SAP Commerce Cloud Capabilities

In the digital era, online shopping is so much a part of our everyday lives that we hardly recollect times without it. As online stores strive to ensure a fast, convenient, and personalized shopping experience for their customers, they do encounter challenges to outdistance competitors and expand business. SAP Commerce Cloud solution has been specifically designed to let online businesses overcome difficulties and provide clients with an outstanding shopping experience. 

Understanding SAP Commerce Cloud

SAP Commerce Cloud represents an e-commerce solution for B2B and B2C enterprises. The cloud-based platform offers an impressive array of features to streamline the sales process, including customer acquisition and retention, advanced content and order management, payment processing, etc.

The right SAP Commerce implementation partner can help streamline workflow processes, increase ROI, and boost overall business efficiency. 

SAP Commerce Cloud: How Does It Work?

The platform is targeted towards large-scale enterprises that intend to simplify the management of large sales volumes, streamline the sales process, and ensure a personalized customer experience. The commerce cloud provides a range of dedicated instruments to address selling process challenges.

The platform helps businesses to:

–          Create online stores

–          Manage inventory

–          Set up marketing and sales campaigns

–          Track and manage orders in real-time

–          Integrate processes with an ERP system

–          Enhance customer support service

SAP Commerce Cloud: Key Functionality

The SAP commerce platform encompasses all key elements of the e-commerce business processes and back-office workflow within the frame of a single solution.

Out-of-the-box solution consists of the following modules:

1. Product content management. The software has been designed to process huge volumes of information about products that can be divided into multiple catalogs with centralized management. It ensures information consistency across diverse sales channels.

2. Customer experience management. AI-driven algorithms allow tailoring promotions, recommendations, and sales strategies in accordance with customer behaviors. The information a customer provides in a profile and customer activities (search queries, likes, etc.) are used to create personalized offers. A customer base can be segmented and you can set specific marketing/sales rules for every customer category.

3. Order management. This is the end-to-end solution to streamline the buying process, from start to finish. It allows managing orders and controlling inventory from a single place, regardless of the number of sales channels.

4. Accelerators. The platform offers ready-to-use accelerators for various business sectors to optimize sales. Enterprises can launch a built-in accelerator and adjust it for their unique needs to launch a sales channel right away. SAP Commerce offers accelerators for B2B, B2C, financial services, the travel industry, the Chinese market, telecommunications, and the public sector.

5. Customer support. Commerce Cloud takes customer support to the next level — based on the detailed customer profile, customer service representatives have full visibility of a customer’s behavior across channels, preferences, and actions. So, customers do not need to waste time on explanations because the agent can see the details immediately and offer personalized solutions and recommendations. This feature significantly improves customer experience and helps to enhance customer loyalty.

Besides the pre-built modules, SAP partners can develop and implement custom modules to add value and address industry-specific needs.

Implementing Commerce Cloud, enterprises benefit from:

  • Client segmentation.
  • Personalized and targeted marketing.
  • Extensive search and filter functionality.
  • Shopping cart, wishlist, and checkout.
  • Order management. The platform provides built-in tools for seamless data transfer between different components (“order – logistics”) or can be integrated with a SAP ERP solution.
  • Linked supply chain.
  • Scalability.
  • Real-time analytics. Full visibility of customer behavior provides valuable data for personalized suggestions and campaigns.
  • Multi-site and multi-language platform.
  • Customizable platform.
  • Seamless integration with various payment gateways and backend systems.

SAP Commerce Cloud: Pros & Cons

Impressive pre-built functionality, integration capabilities, and intelligent management of the sales process require professional implementation and training for staff to make the most of the platform’s potential.

Pros:   

  • Streamlined intelligent sales processes
  • Built-in data security and consumer privacy protection
  • Higher conversion and sales rates
  • Seamless payment processes
  • Multi-device compatibility
  • An extensive array of preloaded features
  • Adaptable

Cons:

As SAP Commerce is a powerful platform with extensive functionality, smaller, entry-level online businesses might consider it too feature-rich, particularly if some features aren’t necessary. On the other hand, e-commerce enterprises that run on smaller platforms with limited functionality and look for more flexibility and larger scale platforms might look no further than Cloud Commerce from SAP.

While larger companies and enterprises might consider SAP Commerce the best value for money, e-commerce beginners can be overwhelmed with implementation, migration, and configuration costs, so ready-to-use solutions might be a better option at least in the beginning.

Integration with Other SAP Solutions

One of the key benefits of the SAP Commerce platform is that it provides access to the architecture. It consists of the components that can be customized. Additionally, the platform has pre-built integrations with various SAP products to add the required functionality and ensure continuous business growth.

SAP Commerce can be seamlessly integrated with:

  • SAP S/4 HANA
  • SAP Digital Payment
  • SAP Sales Cloud
  • SAP Marketing Cloud
  • SAP Customer Data Cloud and other tools

Besides the ecosystem of SAP products, Commerce Cloud can be integrated with various third-party applications and systems. As you see, SAP Commerce provides endless possibilities to develop tailored e-commerce strategies to achieve your goals.

Why Choose CLARITY as a SAP Solution Implementation Partner?

CLARITY, an expert SAP partner, delivers end-to-end SAP solutions to enterprises of any scale.

Before offering solutions, CLARITY experts assess the operational environment and consider the performance goals you set for your company to ensure operational efficiency and develop detailed project planning that includes resources, timelines, and budgeting. 

The team of pros offers scalable solutions based on your needs — we ensure that the solution meets the objectives of a growing business. Most importantly, CLARITY specialists are ready to help with consulting, developing tailored solutions, integration with existing systems and apps, training, and ongoing support.

Partnership with the CLARITY company is the right choice for businesses seeking a reliable and scalable cloud-based e-commerce platform that can be customized to address niche-specific requirements.

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