In an industry obsessed with speed and liquidity, privacy has too often been treated as an afterthought. That’s why Omnidrive’s latest move—a partnership with Sasono—deserves attention. This is not just another checkbox integration. It’s a signal that Europe’s crypto market may be ready to treat privacy as a feature, not a flaw.
Omnidrive, a Lithuanian-licensed exchange known for its regulatory discipline and frictionless trading experience, has now made Sasono its preferred alternative payment method. On paper, it’s simple: users can buy Bitcoin and other cryptocurrencies using Sasono’s prepaid cards instead of handing over their bank or card details. In practice, it’s a step towards a more user-controlled financial experience.
Sasono’s approach is unapologetically privacy-first. Operated by Canadian-registered MSB Sason Finance Ltd., the service lets consumers purchase EUR-denominated vouchers online or through authorized retailers, then redeem them for crypto—without bleeding personal banking data into yet another database. Transactions are protected by full KYC, geo-restrictions, and blacklisting infrastructure. This is not privacy through neglect; it’s privacy backed by compliance.
David Marshall, Sasono’s CMO, doesn’t hide the ambition. “This is a major step in our European rollout. The people at Omnidrive share our values of user empowerment and responsible compliance. Together, we’re enabling a new category of user to participate in the crypto economy—those who value control, privacy, and a safer way to spend online.”
Marshall also points to the size of the opportunity: “There are an estimated 13 million unbanked adults across the EU, and over 58 million across Europe as a whole. These are people who have been locked out of the digital economy, not because they lack the will, but because the system wasn’t built for them. Sasono changes that equation.”
He adds that demand for alternative payment methods is climbing fast. “The APM market in Europe is projected to grow at over 15% annually through 2028, and crypto adoption is tracking upward in parallel. By combining these two forces—alternative payments and crypto—we’re building a bridge that a lot of people are ready to cross.”
For Omnidrive, listing Sasono alongside cards and bank transfers is more than convenience—it’s differentiation. For Sasono, this is a foothold in a market that could accelerate its 2026 target of onboarding over 400 merchants globally, spanning entertainment, digital downloads, social media, and e-commerce.
Marshall sees this as a trust play as much as a technical one. “Privacy is becoming the new premium. Users will pay for it, they will choose services based on it, and they will stay loyal to companies that actually deliver it. We want Sasono to be synonymous with privacy in payments—not just in crypto, but across the entire digital commerce space.”
In a sector where “alternative payment methods” often translate into clunky workarounds, the Omnidrive–Sasono tie-up suggests a different future: one where compliance and privacy don’t sit on opposite sides of the table, and where crypto adoption in Europe is fueled not just by speed, but by trust.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.
