Exhibiting with Modular Exhibition Stands

Lynn Martelli
Lynn Martelli

Exhibition stands are available in a wide range of shapes and sizes and can be tailored to meet the requirement of your stand space. On the market you’ll be able to locate many different exhibition stands but not all will be suitable for every event you attend.

Most of the time an exhibition stand is seen as an investment as they are costly and should see you through years worth of events. However, the issue comes when your stand size changes and your chosen stand can’t be adjusted to suit your current need. To combat this issue, taking the time to research and understand the benefits of modular exhibition stands can quite literally pay off.

The pricing can be set slightly higher for a modular exhibition stand but in the long run can save you money. The term “modular” refers to the use of modules as the foundation for design and construction. In the context of exhibitions, modular design involves connecting individual exhibition panels (modules) to create a larger exhibition stand.

Using modular exhibition panels opens your stand to a whole new range of configurations and leaves the design opportunities wide open. You have the power to restructure your exhibition stands constructing new shapes, sizes and styles to suit exactly what your brand needs to stand apart at an over crowded exhibition.

In addition to the modular panels, modular accessories such as storage cupboards and overhead arches can be incorporated into the design. Modular panels and the accessories can be added and removed as and when the design calls for a new design.

If the shape and size is exactly what you need, it’s also possible to print replacement graphics for the modular panel. By printing new panels it’s possible to change your marketing message and focus on new marketing techniques across different tradeshows.

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