How Recruiters Can Leverage Recruitment Technology to Enhance the Candidate Experience

Lynn Martelli
Lynn Martelli March 8, 2023
Updated 2023/03/08 at 5:35 AM
How Recruiters Can Leverage Recruitment Technology to Enhance the Candidate Experience

The candidate experience you offer can either make or break the success of your recruitment process.

To ensure the best experience for the candidates in your pipeline, it’s high time recruiters use recruitment technology to its fullest extent.

But what is the best way to use hiring solutions to your advantage? Keep reading to explore recruitment technology’s wide range of possibilities for providing the best candidate experience!  

1. Invest in a Robust Applicant Tracking System

An applicant tracking system is one of the most trusted tools used by recruiters. This handy software helps streamline and manage the hiring process seamlessly and efficiently.

A recruitment tracking software can automate job postings, resume screening, interview scheduling, and much more.

To sum it up, it is your go-to tool if you want to provide an excellent candidate experience!

So if you struggle to keep track of your candidates’ journeys, respond to their queries, or forget to send updates, let your ATS handle it all!

Apart from managing candidate data, sending timely notifications, status updates, and feedback on their application status are some things an applicant tracking system can help you with.

2. Artificial Intelligence Recruitment Tools

AI recruitment tools are a great way to get actionable insight into your recruitment process and add a personalized touch without all the manual efforts.

AI recruitment tools can help bring a positive candidate experience in several ways:

  • Personalized communication: AI tools can be programmed to send personalized and timely communication to candidates throughout recruitment. This can include updates on their application status, upcoming interview reminders, and performance feedback. This level of personalized communication can make candidates feel valued and engaged throughout the process.
  • Fair and unbiased evaluation: AI tools can help to eliminate human biases that may creep into the recruitment process. For example, recruiters can program an AI tool to evaluate candidates solely based on their skills and qualifications rather than factors such as gender, race, or age.
  • Enhanced candidate experience feedback: Recruiters can use AI tools to collect feedback from candidates on their experience throughout the hiring process. Recruiters can use this feedback to improve the process, identify pain points, and make adjustments to ensure a positive experience for future candidates.

Overall, AI recruitment tools have the potential to streamline and enhance the candidate experience, making the recruitment process more efficient, fair, and engaging for all candidates involved.

3. Usage of Chatbots

Chatbots can be used to answer frequently asked questions from candidates, provide information about the company and job position, and assist candidates throughout the application process.

The best part is chatbots automatically answer all these queries without any manual involvement from recruiters.

Chatbots are available 24/7, so candidates can reach out anytime and receive a response within seconds. Communication is much easier this way, offering a spot-on experience to the candidates without much effort.

4. Video Interviewing Platforms

Video interviewing platforms allow hiring professionals to conduct interviews remotely, saving time and costs associated with in-person schedules. It also provides a more flexible interview process for the candidates. They can show up for a call from anywhere worldwide and avoid all the fuss of commute.

Genuine candidate appreciation comes from knowing you value their time, efforts, and comfort zones.

5. Mobile Recruiting Apps

Mobile recruiting apps allow candidates to apply for jobs and complete interviews using their mobile devices. These apps make it easy for them to stay in the loop with their application status and receive notifications and reminders on the go. It also reduces the stress of missing out on important stuff when away from work devices.

These apps straight up define convenience, and candidates truly enjoy this flexibility.

6. Virtual Job Fairs

Virtual job fairs are becoming popular, especially during this hybrid era of work. These events allow candidates to interact with TA professionals in real-time, ask questions, and learn about the company culture and job requirements right away.

It provides a personalized experience for candidates beyond traditional boundaries and creates a broad scope to build relationships that can significantly boost your employer image.

7. Social Media Recruiting

Recruiters can use social media platforms like LinkedIn, Twitter, and Facebook to connect with potential candidates and promote job openings. In addition, it allows hiring professionals to showcase their company culture and build a strong employer brand.

Candidates appreciate a customized and engaging social media presence and gravitate toward brands that cater to that category.

Recruiters who leverage an advanced candidate management system stay at the top of their game to attract and retain top talent. You should always take advantage of the many possibilities of recruitment technology for creating a candidate experience that frames your employer brand.

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