In this day and age most businesses totally focus on acquiring their sales via digital means. This can be through facebook, Google advertising, banner ads, tiktok, etc. However, there is still space for age-old physical marketing methods. They used to be the go to marketing systems used to gain sales, weirdly, things have turned around and now physical marketing has become the outlier. Here are some business physical marketing tips that always stand the test of time.
Photo Books: A Marketing Masterpiece
Photo books are brilliant as marketing tools. A quality photo book showcasing your previous work for past clients will set you apart from anyone else. Especially if the photo books you use are of a good quality. You can cater each photo book to your proposal in particular, or you can create a large quantity of them and send them to prospective clients. The bespoke approach will probably work best, take your time in curating the book. It’ll create something that prospective clients can constantly pick up and look through, giving them more of an anchor than simply reaching out digitally.
Flyers: Still Good Or Just Cause Mess
Flyers. They’re called flyers because they often were discarded and get taken away by the wind. flyers can still be useful sales methods, especially for local promotions and event announcements. They provide a cost-effective way to reach a large audience with a simple message. However, the effectiveness of flyers depends on their design, distribution, and target audience. To maximize the impact of flyers, they should be well-designed, visually appealing, and include clear and concise information. Additionally, it is important to distribute them to the right location and target audience for maximum exposure and engagement.
Direct Mail: Still Useful?
Direct mail can still be effective for marketing, especially for targeted campaigns to a specific audience. It offers a tangible experience for the recipient and can provide a personal touch in comparison to digital methods. However, it is important to consider the cost and environmental impact of direct mail and to ensure that it is well-designed and relevant to the recipient in order to maximize its effectiveness. It can be used in combination with other marketing channels for a comprehensive approach.
Trade Shows: Good For Connecting With The Right People
Trade shows can still be effective marketing tools for B2B businesses, especially for industries with a large focus on face-to-face interaction and networking. Trade shows provide an opportunity to showcase products and services, meet potential clients, and build relationships with other industry professionals. However, the success of a trade show participation depends on various factors such as the target audience, the relevance of the products/services, and the ability to stand out among competitors. In recent years, virtual trade shows have also become popular due to the convenience and cost-effectiveness they offer.
Lynn Martelli is an editor at Readability. She received her MFA in Creative Writing from Antioch University and has worked as an editor for over 10 years. Lynn has edited a wide variety of books, including fiction, non-fiction, memoirs, and more. In her free time, Lynn enjoys reading, writing, and spending time with her family and friends.