Use of AI Video Generators

If you’re creating content for social media in 2025, one thing is clear: video is the strategy. But keeping up with the demand for fresh video content across platforms like TikTok, Instagram, YouTube, Facebook, and LinkedIn? That’s a challenge, even for seasoned marketers and creators.

The good news is that AI video generators are changing the game. AI-powered tools are making it possible to go from idea to scroll-stopping video in a fraction of the time it used to take.

Whether you’re repurposing blog content into YouTube Shorts, producing product explainers for Instagram Reels, or generating localized videos for global audiences, today’s best AI tools are built to keep up with your content calendar.

We’ve rounded up the 10 best AI video generators to try in 2025 to help you produce platform-optimized content faster, smarter, and at scale.

Why Use AI Video Generators for Social Media?

Before we dive into the list, let’s take a closer look at why AI video generators are becoming a must-have for anyone creating social content.

1. Speed and Efficiency

AI tools streamline the entire video creation process, from script to final editing. What used to take hours or days can now be done in minutes. This allows creators to respond quickly to trends, post more consistently, and save valuable production time.

2. Content Repurposing Made Simple

AI makes it easy to turn a piece of content into multiple formats. A blog post can become a narrative video. A long-form video can be split into clips for different platforms. This maximizes the reach and value of every idea without starting from scratch.

3. Accessible to Non-Experts

You don’t need professional editing skills to use AI video generators. Most tools offer intuitive interfaces, smart templates, and automated features like voiceovers, subtitles, and scene transitions. This opens up high-quality video creation to a wider range of users.

4. Cost-Effective Production

Producing videos traditionally requires a team and a significant budget. AI video generators reduce or eliminate these costs, allowing individuals and small teams to create polished, platform-ready videos on a regular basis.

The 10 Best AI Video Generators for Social Media in 2025

Topview

TopView is an AI-powered video tool designed especially for e-commerce sellers and marketers who want to create influencer-style videos without any filming or complicated editing. Simply upload a simple product image or a product link, and TopView instantly turns it into compelling videos that work great on TikTok, Instagram Reels, and X/Twitter.

One of TopView’s best features is Product Anyshoot. It automatically places your product in realistic scenes or on lifelike AI models. This means you get professional-looking videos without needing a studio, actors, or expensive photoshoots. It’s perfect for showing off everything from clothes to gadgets in a way that feels natural and appealing.

TopView also offers over 1,000 AI avatars representing different ethnicities and styles. These avatars speak, gesture, and lip-sync perfectly in more than 30 languages, helping you connect with a broad, global audience. Plus, the simple drag-and-drop editor means you don’t have to mess with complex timelines—just create and publish videos fast.

For busy social media marketers or shop owners, TopView makes it easy to scale video production. It transforms static images into dynamic, branded videos quickly, so you can keep your audience engaged and boost sales without spending too much time or money.

Pricing: TopView gives you a free trial with watermarked videos. Paid plans start at $9.90/month (billed annually) for small sellers, and go up to $44.90/month for businesses that need more videos. There are also custom plans for large companies.

Sora

Sora is OpenAI’s advanced text-to-video model that brings written prompts to life as short, stylized video clips. Built with creators in mind, it lowers the barrier to video production, making it easy to generate visual content for platforms like TikTok, Instagram, and YouTube without editing skills or complex software.

One of Sora’s standout features is its storyboard feature, which lets you build multi-scene narratives by writing a sequence of prompts. It also supports remixing other users’ videos, allowing creative reinterpretation and fast content ideation. The model performs particularly well with abstract visuals, landscapes, and cinematic scenes, which often perform well on visual-first platforms.

While it still has limitations – like slightly unnatural human motion in some outputs – it’s a promising tool for creators who value speed, experimentation, and originality in their content workflow.

Pricing: Sora is included with ChatGPT Plus at $20/month, while the $200/month Pro plan removes watermarks and unlocks higher-quality exports.

Runway

Runway is one of the most advanced browser-based AI video platforms available today, offering a rich set of creative tools that cater to serious video makers and digital storytellers. Unlike more automated generators, Runway gives users more control over how each scene unfolds, ideal for creators who want precision without relying on traditional editing software.

Its core engine, Gen-3 Alpha, enables detailed prompt-driven video generation with support for cinematic elements such as camera motion, visual tone, and scene composition. For social media creators looking to elevate their storytelling, features like motion control, inpainting, and background removal help bring polish and depth to short-form content.

While it does come with a steeper learning curve than some simpler tools, Runway’s tutorials and community resources make it approachable for anyone willing to invest a bit of time. It’s not just a generator – it’s a flexible, creative workspace for building professional-quality AI video content.

Pricing: Runway offers a free tier with limited credits. Paid plans start at $15/month and unlock access to Gen-3 Alpha, watermark-free exports, and higher-quality rendering.

Invideo

Invideo stands out as a user-friendly AI video generator that focuses on turning simple prompts into polished, ready-to-post content. It’s designed for speed and scale, making it especially useful for creators who manage multiple social media channels or regularly produce faceless video content.

What makes Invideo appealing is its ability to go from script to video almost entirely on autopilot. Once you enter a prompt, it builds a video by generating a script, pulling relevant stock footage, layering in music, text overlays, transitions, and even voiceover. The platform supports intuitive prompt-based editing, so small tweaks like changing scenes or adding subtitles can be done instantly with a single command.

This level of automation is ideal for social-first creators who need consistent output without spending hours in a timeline editor. It’s less about cinematic storytelling and more about delivering clean, professional videos at scale, perfect for reels, promos, explainer clips, and trending formats.

Pricing: Invideo offers a free plan with limited exports and watermarks. Paid plans start at $35/month, unlocking longer video generation time, premium stock footage, and unlimited watermark-free exports.

Kling

Kling is a rising AI video generator known for producing visually rich outputs, especially when working from reference images. Its outstanding strength lies in visual consistency and stylistic control, making it a useful tool for creators who want a recognizable look across their video content on platforms like TikTok, Instagram, or YouTube Shorts.

One of Kling’s most creative features is its “Elements” system, which allows you to guide the generation process using multiple images. This comes in handy when you need the same character, product, or background to appear across different clips or scenes. For brands and creators trying to build a distinct aesthetic, this level of fine-tuning gives Kling a practical edge over more generic, one-click tools.

However, Kling leans heavily on the visual side of the generation. It doesn’t support native audio or voiceovers, so it’s best used to generate background visuals, cinematic loops, or stylized content that can later be edited with music or narration elsewhere. Video generation speed can be slow on the free plan, but the quality of the output often makes the wait worthwhile.

Pricing: Kling offers a free plan with limited monthly credits. Paid options start at $6.99/month, with higher tiers unlocking faster generation, better models, and more control over output quality.

Synthesia

If your social media strategy relies on a human face delivering information, Synthesia is a game changer. Instead of hiring on-camera talent or dealing with studio settings, you can generate a crisp, presenter-style video by simply typing in your script. The platform then renders a lifelike AI avatar that speaks your words with natural lip sync and gestures.

One of Synthesia’s biggest draws is its multilingual capabilities. With support for more than 140 languages and regional accents, you can instantly localize the same video for different markets without re-recording anything. You can even simulate conversations by adding multiple avatars to the same video, allowing for talk-show formats or scripted dialogues that look polished and professional.

While Synthesia focuses on structure over creativity, its videos are clean, presenter-led, and ideal for delivering information. It integrates well with slide decks and scripts, allowing you to convert static documents into engaging, watchable content. Think of it less as an AI film tool, and more as your virtual presenter, ready to front your content without ever stepping in front of a camera.

Pricing: Synthesia offers a free plan with 3 minutes of video per month and access to 9 avatars. The $14/month Starter Plan increases limits and unlocks more than 125 avatars, more customization options, and video downloads.

Hailuo

Hailuo is a lightweight AI video generator built for fast, visually engaging clips – perfect for TikTok, Instagram Reels, and other short-form platforms. Its biggest hook? You get free credits just for logging in daily, making it easy to test ideas without spending a dime.

One outstanding feature is subject reference: upload a character image, and Hailuo will consistently recreate that look across multiple videos. Combined with its responsive prompt interpretation and smooth scene composition, this makes it ideal for creators who want visual consistency in storytelling or branded content.

Each clip is limited to six seconds, and there’s no built-in audio yet, so longer edits or sound require external tools. Still, for creators focused on fast, shareable content, Hailuo offers one of the most generous and user-friendly free plans available.

Pricing: Free plan with 100 daily credits. Standard Plan at $14.90/month removes watermarks and speeds up generation. Unlimited Plan at $94.90/month adds unlimited credits and early feature access.

Wondershare Filmora

Wondershare Filmora combines classic video editing with intelligent AI features designed to speed up content creation for social media. It’s ideal for creators who want more control than basic apps but without the complexity of professional software. Whether you’re making YouTube videos, Instagram posts, or TikTok clips, Filmora’s tools help polish your content quickly and easily.

What sets Filmora apart is its collection of AI-powered helpers. From automatic background removal and motion tracking to audio cleanup and silent detection, these tools simplify tricky editing. For example, you can blur faces for privacy or sync your cuts perfectly with music beats. Plus, its audio-to-video feature is a handy way to turn podcasts or voice recordings into shareable clips without hassle.

While Filmora runs smoothly on most modern machines, it can lag behind older devices. It also offers a rich library of templates and tutorials, so beginners can get up to speed quickly. Overall, Filmora is a solid pick for creators wanting efficient editing paired with AI-enhanced polish.

Pricing: Free plan includes watermarked exports. The annual subscription is $49.99.

Pictory

Pictory is a smart AI-driven video tool tailored for creators and marketers who want to transform existing content into engaging social media clips–especially vertical videos like YouTube Shorts or Instagram Reels. Instead of starting from scratch, it quickly scans your blog posts, webinar recordings, or long-form videos to pick out the most compelling moments and craft bite-sized videos perfect for quick consumption.

What sets Pictory apart is its ability to automatically create polished videos complete with relevant stock images, background music, and customizable captions. It’s especially handy if you want to turn long videos into highlights or create snackable clips without spending hours editing.

For social media managers, Pictory simplifies content repurposing and increases output without sacrificing quality. It also provides a large library of royalty-free footage and music, so you don’t need to hunt for assets separately. If your goal is to keep your feed active with minimal editing work, Pictory offers an efficient way to scale video production and improve your online presence.

Pricing: Free trial available with watermarked exports. Annual subscription starts at $228 ($19/month billed annually).

Lumen5

Lumen5 is a user-friendly AI video creation platform designed to turn text-based content into engaging social media videos. It simplifies video production by automatically transforming blog posts, scripts, and articles into compelling clips optimized for platforms like Instagram Reels, TikTok, and Facebook.

A key highlight of Lumen5 is its intelligent text-to-video feature, which extracts the most important points from your content and pairs them with relevant visuals and music from a vast built-in media library. The drag-and-drop editor makes fine-tuning video layouts and captions straightforward, helping creators produce polished videos without the need for advanced editing skills.

Although the free plan has limited exports and watermarked videos, Lumen5 is an excellent choice for anyone looking to quickly repurpose existing content into short, scroll-stopping social media videos with minimal hassle.

Pricing: Lumen5 offers a free plan with three watermarked videos per month. Paid plans start at $19/month (billed annually), expanding to $149/month for business needs, with custom enterprise pricing available.

Conclusion

By 2025, creating scroll-stopping social media content doesn’t require a camera crew, editing skills, or hours of your time. This list of the 10 Best AI Video Generators for Social Media in 2025 shows how far video creation has come. Every platform we cover has its strengths. Some are great at repurposing content, others excel at AI avatars or text-to-video generation.

But if you’re looking for a solution made specifically for e-commerce and social media marketing, TopView stands out. With its fast, no-fuss product video creation, lifelike avatars, and global voice support, it helps you generate polished content that’s ready to perform on TikTok, Instagram, or X.

Ready to turn your product into viral video content? Try TopView today and see how easy it is to take your social media marketing to the next level.